Building a useful website to support SaaS (Software as a Service) isn't exactly like a walk in the park. If you want a functional and well-designed website, you're going to invest a lot of time, thought, and energy. Even if you're able to make one, there's always the possibility that visitors might not even like it.
The best SaaS companies follow some conventional wisdom when it comes to designing their sites. To help get you started, here is a brief overview of what some popular SaaS companies do with their sites. Do take note, we won't be enumerating the steps in creating a website. Instead, expect a few ideas to keep in mind while you build or redesign your website for your SaaS company.
1. Information Overload
This is applicable to many websites, not just those in the SaaS industry. Information overload happens when you have a lot of information on a particular page. It is important to have a well-designed site, but it is equally important to have a well-organized site.
Understand that the internet offers a lot of information about your business, your services, and your products. In order to get your point across, you're going to have to have a well-organized website.
In fact, you can't simply have a lot of information on a particular page. You will have to have a lot of information on various pages. It is important to have a well-organized site and a site with a well-thought-out page flow.
2. Above-the-Fold Value Proposition
An above-the-fold value proposition is essential in the marketing of your SaaS business. It has been shown that potential customers prefer to view the most interesting content on a page without having to scroll too far down.
This is why it is crucial to make a compelling value proposition. You might even have to hide a few other things, such as your company profile, contact information, and so on so that you can effectively make your point.
3. Content First
A common mistake among SaaS website designers is centering the design upon the aesthetics instead of the content. A well-designed website is the result of its content. If you fail to think about the content, you will have a very hard time coming up with a functional website.
Remember, people visit your website because they want to know more about your business. They want to know about your services, your products, and a lot more. If you fail to give them that, they'll simply leave your website and go to your competitors.
4. Present Your Products Well
It is important to present your products well on your website. The images you're going to use have to be eye-catching and should also have enough details to let your potential customers know what they're getting.
There is a very thin line between being informative and being deceptive. You have to make sure that the pictures you post are true representations of your products, your services, and everything else you offer.
5. Offer a Demo or Free Trial
There is a very good chance that your potential customers aren't going to buy your products without trying them first. Offer them a free trial or a demo, and you can be sure that more of them will take the plunge.
A demo or a free trial can help you make more sales, save more money, and create a loyal customer base in the long run.
As mentioned earlier, building a successful SaaS website is a tricky feat. It requires careful planning and, more importantly, a lot of knowledge about the subject matter itself. In addition to that, you also have to have a keen eye for design and the experience of creating a functional and well-designed website.
Of course, building a website shouldn't be a burden for you to bear on your own. It pays to have help from those with the expertise in building websites that convert. This is where Arch Web Design comes into play. We create beautiful, high-converting websites for SaaS companies using Webflow. If you're ready to introduce your product to the world, our Webflow developers are here to help you build a custom website optimized for conversion. Contact us today to get started!