Many businesses in every industry are doing their best to keep up with the many evolving trends in the world of digital marketing. And if you want to be ahead of the game, you need to make sure that your website is optimised, especially if you are operating a SaaS company.
Creating a website is not exactly an easy task. After all, you want to make sure that it is at once functional and as aesthetically pleasing as possible. Doing so will require a lot of time, money, and effort on your part. Additionally, you want to ensure that your website visitors will have an excellent user experience once they visit your website.
Having an optimised website is vital for SaaS companies because they provide software to streamline their target market’s needs. If you end up showcasing a chaotic website that’s difficult to navigate, you will likely lose potential customers in the process.
If you do your research, you will notice that SaaS leaders coordinate with the best web design companies to make their website as polished and user-friendly as possible. The result often accurately reflects their branding.
If you want to do the same for your website, you can consider the following:
1. Value Proposition
A value proposition showcases what sets your company apart from the competition, and you must clearly express this on your landing pages. Essentially, you must make a statement about your product’s best selling points.
When making a value proposition, you should talk about what your software does and what it excels at. You have to encapsulate all of this briefly and concisely, in a way your potential customers can quickly understand.
2. Effective Call-to-Action Prompts
Some of the most critical parts of your website are your call-to-action links and buttons. These must be designed to persuade customers into taking action. If you want your customers to contact you for any inquiries, make sure you have a very visible Contact Us button on your landing pages. If you want them to sign up for your services, you should ensure that a sign-up button is visible and that the form is easy to fill out. Let’s say you want your target audience to try your services. If that’s the case, you should have a “Get Started” button that allows them to use your software.
These call-to-action buttons are essential to your business. As such, you should coordinate with a web development company that can arrange them aesthetically and appropriately.
3. Relevant Content
The content you publish must be relevant to the product you are offering. If that is not the case, there is no use posting anything. You can also share articles about how one should use your software. It would be even better if you could mention some handy techniques and tips related to your software. If you are going to post photos, show off your software being used.
Your target audience wants accurate information, so you should refrain from posting content that does nothing to benefit your customers and company.
4. Visible Information
In addition to posting relevant content on your website, you also need to include your contact information. Make sure that it is visible and easy to find so that your customers can quickly get in touch with you for anything they may need.
You need to ensure that the information you are displaying is correct. By having all of these details available to them, your customers will help you boost your sales.