Finding the best website design companies for small businesses is hard when you’re a busy owner. You’ve already got enough on your plate, but you also know your website is your business’s digital face.
Staying offline isn’t an option. Bill Gates said it too well:
“If your business is not on the Internet, then your business will be out of business.”
So, how do you find a company that will design you a perfect website? One that gets your vision, fits your budget, and delivers results fast?
We’ve got some options to show you, but if you’re ready to start today, consider Arch Web Design first.
With the websites we’ve created, we’ve helped our clients secure over $200M in funding. And we’re ready to help you double your revenue (or get your money back). Schedule a free discovery call today to see what we can do for your small business.
TL;DR - Best Website Design Companies
Do you want to see all the small business website design companies at a glance?
Here they are:
- Arch Web Design
- Caveni Digital Solutions
- Bilberrry
- Propaganda Creative
- Blue Archer
- Duck.Design
- Digitech
- Igniting Business
- HigherVisibility
- Ramotion
Below, we’ll discuss what services each one offers and how their website designers for small businesses can specifically support you.
We’ll also guide you to choose between working with an agency vs. a freelancer and show you the exact steps to select your company:
- See if they have a diverse range of projects in their portfolio.
- Check for positive feedback and case studies proving a big ROI.
- Assess their work process and how many clients they’re juggling.
- Ensure they offer ongoing maintenance for long-term support.
- Evaluate their tools and tech for novel web design.
- Look for performance guarantees, like conversion increases.
Web Design Company vs. A Freelancer - Which One is Better?
Choosing between a freelancer and a small business web design company depends on your project's needs.
- Freelancers work solo and offer personalized service, often at a lower cost. They’re a good choice for small projects with quick turnarounds. But, they might lack the skills for complex websites that require design, development, and SEO expertise.
- In contrast, companies have experts in various fields that handle any website challenge faster. They create robust, polished sites that grow with your business and offer ongoing support to update your site. Although companies usually cost more, their guarantees and comprehensive services justify the price.
The takeaway? Freelancers can be a good fit for small projects with a fixed budget. Still, a web design company is the natural choice for the more complex websites that need long-term support.
Custom Web Design vs. Website Templates for Small Businesses
When exploring web design services, one of the biggest decisions you’ll face early on is whether to create a custom website or use a pre-built template available on the Internet.
And here’s why that decision matters: 75% of users judge a company’s credibility based on its website design.
Let’s break down the key differences so you can make the best choice for your business:
Custom Web Design
A custom website is built from scratch — no templates, no shortcuts. Every element of the website, from layout to color palette, is designed to align with your brand identity.
This approach usually involves a team of designers, developers, and strategists working together to create something unique. It can be costly, but it gives you full control over every little detail.
Why small businesses should choose custom web design:
- It captures your unique brand voice
- You can plan expansion and adapt as your business grows
- It’s optimized for SEO and performance from day one
- You’re not limited by preset layouts or features
Going custom means you’ll need to invest in professional help and be a bit more patient while it all comes together.
Website Templates
Website templates are essentially pre-designed frameworks, ready to use with minimal effort. Various platforms offer thousands of these templates, which are often categorized by industry or business type.
Templates can be a great place to start if you’re short on time, working with a limited budget, or just testing the waters online.
But here’s the catch: templates often come with design limitations, such as slower load times and less room for customization. And while they look good at first glance, chances are someone else is using the exact same layout.
Benefits of Hiring a Web Design Company
Even for smaller projects, hiring a company can be the smart move. Why? Because their expertise and resources can push your project beyond what a solo freelancer could do.
Here are some key benefits of hiring a web design company, aside from the obvious one that they offer you expert web page designers for small businesses along with developers and SEO specialists:
- Professional quality: Web design agencies have a team they must pay at the end of the month and a reputation to guard every day. Compared to freelancers who might be strapped for time or sometimes intentionally sloppy, agencies are highly motivated to deliver exceptional work on schedule.
- Efficient processes: Any company thrives on well-defined processes. With multiple team members involved, clear procedures and workflows become essential. This structured approach keeps your project on track, hitting deadlines and maintaining quality throughout the development cycle.
- Ongoing support: Design companies have the resources to provide continuous website maintenance and updates. They offer ongoing support to keep your site fresh and functional, addressing any issues promptly so you can focus on running your business.
How to Plan a Website That Converts Visitors into Customers
Running ads or promotions can help attract visitors, but the real challenge is turning them into customers. For small businesses, every visitor counts, which is why your site needs to do more than just look good.
Here’s how to build a functional and aesthetic website that converts:
1. Know Your Audience First
Before you start planning your website, take a step back and ask: Who is this for?
Knowing your audience’s goal, pain points, and habits shapes everything, from your message to your layout. The better you understand them, the more your site will speak their language.
2. Design with Visual Hierarchy in Mind
You have under 5 seconds to make a first impression. That means your site needs to guide visitors’ eyes to the right information quickly.
Visual hierarchy uses size, color, contrast, and spacing to tell people what to look at first, second, and next. It’s about directing attention where it counts.
3. Build Trust From the First Click
Trust is everything when it comes to reaching people online. Nearly 99% of people read reviews before buying, and your website should reflect that.
Trust-building elements to include are:
- Client logos or “As Seen In” banners
- Authentic customer testimonials and video reviews
- Case studies that show real results
- Clear return policies and guarantees
4. Craft Clear, Actionable CTAs
CTAs are where you get closer to the customer. They need to be clear, benefit-focused, and persuasive.
To craft great CTAs, use action-driven language, offer clarity, and add urgency to entice the audience.
5. Eliminate Friction
People will leave if your site is slow, hard to navigate, or has too many hoops to jump through. To reduce friction:
- Get your page load time under 3 seconds.
- Simplify your sign-up or checkout to 1-2 steps.
- Limit form fields.
- Keep core pages no more than one or two clicks from the homepage.
6. Optimize for Conversion with Every Click
Conversion needs a strategy. That means using landing pages tailored to specific goals, monitoring behavior with heatmaps or analytics, and constantly testing headlines, layouts, and CTAs.
Outsourced web development services often include A/B testing and funnel optimization as part of the packages, helping you fine-tune your site’s performance over time.
What to Include in a Small Business Website
Now that you know how to plan a site that turns visitors into customers, let’s zoom in on the essentials. What should be on your site if you’re a small business?
Here’s the list:
A Homepage That Hooks
Your homepage needs to do three things:
- Tell people who you are
- Explain what you offer
- Show them why they should care
To achieve that, use bold headlines, simple language, and a clear CTA above the fold. Keep it warm, welcoming, and straight to the point.
Mobile First Design
With approximately 62% of traffic coming from mobile devices, your website has to look and work great on small screens.
Make it mobile-friendly by:
- Using responsive design
- Simplifying menus into a “hamburger” format
- Compressing images and videos for faster loading
- Testing across different devices regularly
High-Quality Visual Content
Words matter, but it’s mostly visuals that capture attention. Images, videos, and illustrations can quickly communicate value and emotion.
Show your product in action, demonstrate the outcome, and use real photos or illustrations to draw attention.
Simple, Clear Navigation
If your visitors don’t know where to go after landing on your website, they’ll leave the page.
A clear, intuitive site structure helps visitors find what they need. Group similar items, use common terms, and avoid clutter.
An ‘About the Page’ That Builds Connection
People want to know who’s behind the business.
Use this page to tell your story, like why you started, what you stand for, and what makes you different. A little personality goes a long way.
Trust-Building Elements
Add trust elements throughout your sites, think:
- Testimonials
- Client logos
- Certifications
- Reviews
The more proof you show, the more confident your visitors will feel.
A Contact Page That’s Easy to Use
Don’t make visitors hunt for how to reach you.
Include a simple form, your phone number, email, and maybe even a map if you have a physical location.
FAQs That Handle Objections
This is a great way to handle objections and build trust. Think of the common questions you get and answer them here to save your visitors' time and help them move closer to a “yes.”
You can also trust an expert like Arch Web Design to give life to your vision. You’ll get the best website designers to work on your website with a guaranteed return on your investment.
10 Best Website Design Companies for Small Business
When choosing the web design company that will give your small business a professional edge, you want to make the most of your money and enjoy a fast ROI.
In this section, we’ve reviewed 10 of the best companies that specialize in understanding the unique needs of small businesses, focusing on affordability, user-friendly designs, and excellent customer support.
Read on to find the perfect partner!
1. Arch Web Design
As a high-converting SaaS Webflow agency, we take pride in making Arch Web Design a top choice for any small business. Our promise? If the website we design for you won’t double your conversions, you get your money back.
With a diverse team of experts, we deliver website designs that look stunning and perform well. Plus, our designs rely on AI-driven user experiences to turn your visitors into loyal customers.
Services:
Web design solutions for various industries such as:
Are you looking to design your website beautifully and see results quickly? We have a proven track record of increasing conversions by an average of 219% within 90 days and providing an ROI of up to 17x. We can help you get similar results.
Because we only work with five clients at a time, we consistently offer undivided attention and top-tier service to any small business that turns to us.
So, are you ready to boost your website's performance and user experience? Let us show you how. Start by booking your complimentary discovery call today!
2. Caveni Digital Solutions
Caveni offers a blend of creativity, technical expertise, and strategic insight for small businesses seeking a partner to navigate the digital landscape.
Their small business web design services cater to anyone looking to improve their online presence and drive growth through custom, innovative solutions. The approach? It’s a holistic process that combines creative design with data-driven strategies.
Services:
- Web design
- Digital marketing
- App development
- Brand strategy
- Content creation
- Business Consulting
One thing that particularly stands out about Caveni Digital Solutions is their global experience, which allows them to provide localized SEO and capture new traffic. Their clients also benefit from a dedicated client portal for real-time project updates and personalized insights.
3. Bilberrry
Bilberrry is a full-service digital innovation agency specializing in website and app development. They partner with businesses to create digital experiences that drive growth, innovation, and transformation.
With this company, you get tailored solutions that meet your business goals by focusing on your project’s "why." They help you innovate and grow effectively.
Services:
- Digital transformation
- Custom web & mobile app development for startups
- Website design and development
For those who need creative design and robust technology, Bilberrry is a solid option. Thanks to their agile methodology, you’ll enjoy a swift project turnaround and be on your way to rapid digital transformation.
4. Propaganda Creative
Propaganda Creative operates with the motton, “If you need it, then we can do it.” It is a full-service design firm with a decade of experience and a portfolio featuring over 400 unique clients. The company has received several awards for its work in various design disciplines.
Businesses looking to stand out in the market could benefit from their comprehensive approach and diverse team of strategists, designers, and developers.
Services:
- Branding
- Graphic design
- Web design
- Digital advertising
- Media buying
- Social media
- Wayfinding & Environmental design
- 3D rendering
- Packaging
- Photography
- Video production
- Copywriting
- Promotional products
- Strategy & consultation
Propaganda Creative combines innovative design with great attention to detail. The result? Quality website designs and compelling brand experiences that engage users at every touchpoint.
5. Blue Archer
With over 25 years of experience, Blue Archer provides tailored web design and development services to small businesses.
This company specializes in creating practical, result-driven solutions that meet business goals. Its approach is client-focused, and it offers custom solutions that don’t pressure your budget.
Services:
- Strategy
- Website design & development
- Custom software applications
Aside from being affordable, Blue Archer is very serious about clear communication and support from project inception to post-launch. In other words, they offer a seamless experience that doesn’t break the bank, which is great for any small business needing website design.
6. Duck.Design
Duck.Design is a good choice for small businesses and startups needing consistent, high-quality design work without the hassle of hiring freelancers or agencies.
With over 50 full-time designers, they deliver quick, professional designs tailored to business needs. Because they have a large team, they can also handle a wide range of design-centered services, including no-code design.
Services:
- Graphic design
- Software design
- Motion graphics
- Infographic design & illustration
- Brand identity design
- Print, merchandise & packaging design
- UI/UX design
- Website design
- Landing page design
- PowerPoint design
- SaaS product design
- Amazon design
- Startup design
Their unique selling proposition? A flexible, subscription-based service model with unlimited designs for a fixed monthly fee. Within their platform, you can easily communicate with the designers and get quick revisions.
7. Digitech
As a web design and SEO agency, Digitech focuses on creating digital experiences that can grow your small business in the long run. That’s because they boost your website’s SEO by designing with SEO principles in mind, which helps it rank higher on search engines and attract more organic traffic.
Services:
- Websites + digital products
- Exclusive SEO
- Branding + identity
- Paid marketing
Digitech offers scalable solutions tailored to fit small business budgets. They’re flexible and willing to customize services to specific needs and goals. So, even with limited resources, you can get a professional-looking design that ranks well and provides a user-friendly experience.
8. Igniting Business
Igniting Business is a one-stop shop for web design, SEO, and digital marketing. They help small businesses grow and stand out online and can design websites that look good and convert visitors.
Services:
- Website design
- E-commerce systems
- Web hosting & security
- SEO
- Copywriting & blogging
- Reputation management
- Marketing strategy development
- Online advertising
- Email marketing
Want an affordable website and marketing plan that works? Igniting Business can help, and they put the customer first. They offer free consultations to understand your unique needs and goals, and they build lasting relationships with small businesses across the U.S.
9. HigherVisibility
Offering a wide range of digital marketing services, including web design, SEO, and PPC, HigherVisibility helps businesses of all sizes. They use data to create a custom plan that gets results, aiming to increase your website traffic and sales.
Services:
- SEO
- Website design
- Link building
- PPC management
- Facebook & Google ads
HigherVisibility understands that different businesses have different needs and budgets. They'll work with you to create a plan for your situation. They also focus on clear communication, informing you of your campaign's progress. Plus, they have a history of helping businesses achieve real results online.
10. Ramotion
As a digital product and brand agency, Ramotion is known for its quality design and development services. It supports startups and established businesses in creating impactful digital experiences.
Since 2009, this company has built a steady track record and helped startups benefit from user-centric design and agile development that converts.
Services:
- App design
- Branding
- Design systems
- UI/UX design
- Web apps
- Web design
Ramotion has worked with clients like Adobe, Netflix, and Mozilla and is known for delivering premium services. Understandably, this might feel intimidating for your small business, but you, too, could benefit from working with them if you’re seeking sophisticated, high-quality digital solutions.
How To Choose the Best Web Design Company
Choosing the best web design company can be challenging. There are quite a few options, and they all make various promises.
To find a company that meets your needs and delivers exceptional results, pay attention to the following aspects:
- Check Their Portfolio: See if they have a diverse range of projects. A varied portfolio shows adaptability to different needs.
- Read Reviews and Testimonials: Positive feedback and case studies that describe a big ROI and conversion boost show quality.
- Understand Their Process: You want a company with clear, efficient workflows to ensure your project stays on track. If they work with a limited number of clients at a time, even better - it means they focus on quality.
- Inquire About Support: Ensure they offer ongoing maintenance and updates, showing they have resources for long-term support.
- Evaluate Their Tools and Technology: Top companies use cutting-edge tools, including AI, for swift turnarounds and easy updates.
- Look for Guarantees: Agencies that offer performance guarantees, such as conversion increases, prove confidence in their work.
Tips to Optimize the Cost of Web Design Services for a Small Business
Small businesses already face budget constraints. However, web design doesn't have to be expensive; you just need to do it right.
You have to spend smarter, not more. Here are some simple, practical tips to keep costs in check:
- Start with a plan: Know what you need before you hire someone. Outline your pages, goals, and must-have features to avoid surprise costs later.
- Focus on what matters: Prioritize things like clear CTAs, fast load speeds, and mobile design. Focus on getting the basics done right.
- Provide your own content: If you can write content and supply decent images, you’ll significantly reduce project hours.
- Ask for a phased approach: If you can’t afford everything at once, launch with the essentials and add new pages or features as your business grows.
- Compare value, not just price: A cheap quote might skip SEO services, mobile optimization, or ongoing support, which can hurt more than providing value. Look for designers who offer real value, not just the lowest numbers.
- Avoid DIY if it costs you time or results: If you’re spending weeks on something that still looks “just okay,” that’s costing your business. Sometimes, outsourcing is a more affordable option in the long run.
Frequently Asked Questions (FAQs)
Even when you’ve set sight on a web design company for small businesses, you’ll probably have some questions in mind.
At Arch Web Design, we have answers to these FAQs:
How Much Does it Cost to Create a Website for a Small Business?
Creating a website for a small business typically costs between $1,000 and $5,000. This range depends on design complexity, features, and customization.
For a precise quote, you can visit our contact page and schedule a free discovery call.
How Many Hours Does it take to Design a Website?
Designing a website takes 50 to 200 hours, depending on its complexity and requirements. Each project is unique, so timelines can vary.
You’re most likely to get a custom, accurate answer through our contact page.
What Services Do Website Design Companies Offer to Small Businesses?
Website design companies offer various services, including custom design, Webflow design and development, SEO, maintenance, conversion rate optimization, and sometimes even content creation.
They aim to ensure your site is user-friendly, visually appealing, and optimized for search engines.
How Often Should I Update My Website Design?
A good rule of thumb would be every 2-3 years. That’s when design trends, user expectations, and tech standards usually shift.
You should also consider a refresh if:
- Your business has rebranded or added new services.
- Your site isn’t mobile-friendly or looks outdated.
- You’re not seeing results like traffic, leads, or conversions.
Does My Small Business Really Need a Blog on Its Website?
Yes, your website needs blogs to appear on Google, build trust, and educate your customers.
Here’s why:
- Boosts SEO: Google loves fresh content.
- Builds Authority: Share helpful information, answer questions, and show that you know your stuff.
- Supports other marketing: Great blog posts fuel your social media and email content.
- Drives long-term traffic: A single post can keep bringing in leads for months.
