Engrenage

The Overview

Engrenage, a coaching and consulting company, had outgrown its original website. While it still received business through referrals, the website wasn’t pulling its weight—it struggled to attract new traffic, communicate a clear value proposition, or qualify leads effectively. Engagement was low, conversions were inconsistent, and it offered no scalable path to growth.

We redesigned and rebuilt the website from the ground up, implemented foundational SEO, and launched a Meta ads campaign designed to test how well the new system could attract and convert colder traffic.

Etienne Booth

Owner

The Results:

6x increase in website traffic
30x increase in engagement time
2x growth in net conversions (even with a colder audience)
A scalable system that can be turned up or paused based on demand

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Before:

Engrenage’s original website was basic and primarily served as a digital brochure. It lacked clarity, didn’t speak directly to the company’s ideal client, and wasn’t designed to convert. With most visitors arriving via referrals, the flaws in the site’s user experience and messaging went unnoticed but the site wasn’t equipped to support growth through SEO or ads.

Average time on page was just 2 seconds, with users bouncing almost immediately. There was no consistent way to filter, qualify, or convert new leads.

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The Challenge:

Engrenage needed a system that could:

Attract and pre-qualify ideal clients
Support organic discovery through SEO
Engage and convert colder audiences through paid traffic
Create a consistent, scalable client acquisition funnel
Reduce time spent on sales calls with unfit leads

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Our Approach:

We focused on turning the website into a clear, high-converting marketing system that engaged the right people and filtered out the wrong ones.

Website Redesign

Clear, benefit-driven messaging focused on the needs of the ideal client
Strategic UX with clear flows toward qualification and conversion
A structured intake form to qualify leads before bookin

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SEO Implementation

Based on Semflow Academy best practices, applied in mid-November 2024
Included technical fixes, keyword strategy, and on-page content structuring

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Meta Ad Campaigns

Launched in January 2025
Designed to reach top-of-funnel prospects and test cold audience conversion
Focused on awareness, pre-selling, and booking launch sessions

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The Transformation:

Traffic Growth: Traffic increased even before ads were introduced, following the website launch. After implementing SEO, traffic tripled, and after launching Meta ads, it increased 6x compared to the same period the year prior.
Engagement Time: Visitors were previously bouncing within 2 seconds. Now, average engagement time is over 60 seconds, indicating a dramatically more compelling and relevant experience.
Lead Quality: The new messaging and qualification flow helped filter out misaligned leads while drawing in higher-intent clients. Prospects now arrive informed and resonating with the brand.
Conversions: Despite drawing colder traffic from Meta ads, Engrenage saw a 2x increase in net conversions compared to the previous year. The site’s new filtering reduced time spent with poor-fit leads and helped truly aligned prospects move forward faster.

Due to increased demand, ads were temporarily paused in February to allow the team to catch up with inbound volume, an early signal of system scalability.

The Results:

6x increase in website traffic
3x growth after SEO implementation
30x increase in average engagement time
2x increase in net conversions despite a colder audience
Fewer unqualified leads → better client fit → higher potential lifetime value
An on-demand, controllable growth system

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A Growth Engine Built for Control and Scale

Engrenage now has a foundational marketing engine: a website that pre-sells, filters, and converts the right prospects whether traffic comes from organic discovery or paid campaigns. It’s a tool that supports both sustainability and scale, designed to grow in sync with the business.

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“I feel we have a solid marketing and converting machine that we can rev up to push for the growth we want with this business. So, thanks for you and the team’s work.”

Étienne
Founder of Engrenage

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Want to turn your website into a growth engine like Engrenage?

We help coaching and mission-driven businesses transform their digital presence into high-converting, scalable systems. Let’s build something that grows with you.

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