When consumers hear about a SaaS business they’re interested in, one of the first places they go is your website. Customers depend on business websites for their initial impressions of the product or service being provided.
When people visit your website, they want to see professionalism, commitment to clients, and a sense of your brand. Your website must be set up to serve as the ideal conduit between you and your clients.
Elements for an Effective SaaS Website
Your first step as a business should be to get an appropriate domain name for your organization and brand. Use a single memorable and easy-to-spell word domain. However, there are three keys to success when purchasing a domain name for your business.
Once you've decided on a domain name, the following step is to register it. Your domain name exists to assist people in finding you online; but, after discovering you, what happens next? So, to effectively communicate your brand to consumers, you must build your website.
Here are some key elements that should be present in every SaaS website:
1. Design the Website for Your Brand
A website is a representation of your business and brand. It should highlight both your product or service as well as your business as a whole. Successful websites convey their brand, like vibe, appearance, and feel, while being professional.
Nonetheless, do not plaster your logo and business name all over the site. Maintain a professional and elegant demeanor. Make your website aesthetically attractive by using your brand's colors or colors that complement your logo. Your site should balance brief, easy-to-read snippets with excellent pictures to break up the text. Customers will find it simpler to read your site if you keep balance and space in mind.
Data shows that 38% of your visitors will abandon your site if the layout is unattractive. Furthermore, 66% of them prefer to read attractively designed information rather than plain appearing stuff. Well-designed, aesthetically engaging content is essential for establishing confidence and credibility with consumers and keeping them on your site for an extended period.
2. People Should Find It Easy to Use
Consider your consumers' user experience. People nowadays demand information that is readily available, fast, and simple to read at their fingers. This is especially true in the SaaS industry, where customers do extensive research before committing to a purchase.
The longer it takes consumers to discover the information they want, the more likely they are to abandon your site. Structure your website in a way that content is straightforward to locate and understand. Make clear tabs and arrange your site in a manner that makes navigating a breeze. This allows you to increase readership while decreasing website downtime.
3. Ensure It Performs Well and Is Fast
What could be more frustrating than being unable to locate information on a website? A sluggish website. Build your website by industry standards, and test it regularly for performance and functionality problems. This covers users of mobile devices, tablets, and desktop computers. Mobile devices now account for almost two-thirds of all internet time.
Furthermore, 13% of people access the internet only via mobile devices, whereas 11% access the internet solely through desktop computers. The speed and performance of your site on both desktop and mobile phones may be the difference between a client remaining on your site or leaving.
Don’t forget that as a SaaS business, you’re delivering a product online. If your site is slow, people will naturally assume that your software is, too!
4. Have a Visible Call to Action
Although it may be challenging to include a call to action on every page of a website, attempt to provide a method for a consumer to interact at least a few times. Invite them to join a mailing list, follow you on social media, or to a forum where they may ask questions. You may also provide internal links to more information or a registration for a free trial or consultation. By asking the consumer to do something on your website, you encourage them to think and actively engage with the information. As a result, they will remember your website more.
5. Keep Content Updated
Keep consumers engaged by updating your material regularly. People will come to your site again and again if there is a continuous flow of fascinating, fresh material. It is critical to be innovative and inventive. Maintain material that is relevant to what is going on in the industry. SaaS brands should always look to be thought leaders and aim to deliver valuable content to their clients.
A properly designed website will develop with you. Make sure that even the most demanding customer can use it with ease. In the next step, it is worth making sure that you can effectively analyze user activity on the website by, for example, integrating Google Analytics and leads tracking. It will help you to know your customers better and meet their differentiated expectations. There are many web development opportunities. Set the pace, and you will see how your business grows.