Websites are essential for a company’s growth. SaaS businesses, in particular, need custom websites to showcase their products correctly. Most website builders do not offer nearly enough customization options to allow companies to create a unique experience for their users.
The most common solution—and for a long time, the only solution—was to build a website from scratch. Of course, while this gives companies the freedom and flexibility they need, it also presents challenges to their workflow.
These days, a lot of companies are moving on from a coded solution to Webflow. Make no mistake—this is not a downgrade. It’s a huge step forward for most companies. Webflow will play a massive part in the future of web design. It offers faster design times, iterations, and publishing.
The amount of time and money it can save your company will be invaluable. Of course, it might not be the best solution for everyone, but it provides a much better alternative for most companies.
Here are some of the biggest reasons why more SaaS companies are seeing the value in Webflow web design:
It Saves Time
SaaS companies need to build a custom website to showcase their work thoroughly. If you have any experience building a website from scratch, you’ll know that it can take a lot of time to come up with something even passable. You will also have to contend with testing it and making sure there aren’t too many bugs.
Web developers are under a lot of pressure to deliver fully functional and live websites in record time. However, you won’t always have the luxury of time. Most of the time, clients won’t fully understand or appreciate your work based on a template.
Webflow allows you to build websites that look professional and work the way you want them to. You can create systems, layouts, and pages easily.
It Improves Workflow
Most of the time, developers are working under almost impossible time constraints. This leaves them with little time to brief the entire team and teach them how to manage the website effectively. In addition to that, designers and marketing aren’t very familiar with the language of code.
Most of the delays in the workflow are caused by this lack of communication. By using Webflow web design, you can take some of the burdens off of the developers’ shoulders and, at the same time, empower your design and marketing team.
It Makes Updates Faster and Fixes Bugs Easier
There’s nothing more frustrating than finding a bug in your website and not having the skill or knowledge to fix it. Most of the time, custom websites come with complicated code-work that the average team member won’t decipher. This means that every time there’s a minor bug, it has to be handed over to the developers.
As mentioned earlier, this can severely affect overall workflow. The chances are high that the developers already have a long list of things to do. While you wait for them to fix the issue, your work will also be delayed. Instead of waiting days or weeks just to update the website or fix a minor problem, Webflow makes it possible for other non-developers to resolve issues independently.