As the world goes mobile, more and more businesses are looking to create SaaS mobile websites. However, knowing where to start with so many mobile devices and screen sizes can be difficult.
Mobile traffic now accounts for over 60% of all internet traffic, so it's essential that your site is optimized for smaller screens. If your software company wants to stay ahead of the curve, you need to make sure your SaaS website is mobile-friendly. By following these ten simple strategies, you can make sure your software company's website is optimized for mobile users.
To help you get started, here are ten strategies to help you create the best SaaS mobile website.
1. Use a Responsive Design
When designing your SaaS website, it is important to keep in mind how it will look on different devices. If your site is not designed responsively, it may be challenging to navigate and use on these devices.
A responsive design allows your SaaS website to adjust its layout and content to fit any device's screen size. This ensures that your site looks great and is easy to navigate no matter what device someone uses.
2. Use Large Font Sizes
It's important to use large font sizes on your website, so mobile users can easily read the text without zooming in. Stick with a minimum font size of 16px for body text and 24px for headings. It is important to strike a balance between readability and clutter.
Use fonts that are also easy to read on mobile devices. Stick with sans-serif fonts like Arial, Helvetica, or Verdana. These fonts are designed to be easy to read on screens and will help ensure that your mobile visitors can understand your content.
3. Use Simple Designs
When creating your SaaS website, it is important to keep the design simple. Mobile users do not want to be bombarded with too much information at once or navigate through a complex site layout. Instead, they want a site that is easy to navigate and provides them with the information they need in an easily digestible format.
4. Limit the Amount of Text on Each Page
When writing content for your website, it's important to keep mobile users in mind. Mobile users are often on the go and don't have time to read long blocks of text.
Instead of writing long paragraphs, try breaking up your content into smaller sections. Use headings and subheadings to organize your content and make it easier to scan. And use images and infographics to break up the text and add visual interest. Don't be afraid to use white space, as it will make your content more readable and easier on the eyes.
5. Include Strong Call-to-Actions
Make sure that every page on your site has a call-to-action (CTA) that is easy for mobile visitors to find and click. A CTA is an element on a page that encourages the user to take a specific action, such as subscribing to a newsletter or making a purchase.
Your CTA should be prominently displayed on each page and should be easy to click on a mobile device. By including a strong CTA on each page of your site, you can encourage mobile visitors to take the next step in their customer journey.
6. Optimize Your Images
Images are an important part of any website, but they can be a significant problem for mobile users. Large images can take a long time to load on a mobile device, and they can make your pages look cluttered.
To ensure that your images don't cause problems for mobile visitors, resize them, so they're the appropriate size for the page and compress them so they don't take up too much space. This way, you can ensure that all your visitors will see images that look good on their devices, no matter what size.
7. Don't Forget About Site Speed
Site speed is important for all visitors, but it's especially important for mobile users. Mobile users are often on the go and don't have time to wait around for slow-loading pages. In fact, research has shown that 40% of mobile users will abandon a site if it takes more than three seconds to load.
8. Use Mobile-Friendly Forms
Forms are an important part of many websites, but they can be a significant problem on mobile devices. Small screens make it difficult to fill out forms, and users are often reluctant to enter their information on a mobile device. To make things easier for your mobile visitors, simplify your forms and make them as short as possible. Only ask for the information that you absolutely need and consider using autofill features to make it even easier for users.
9. Avoid Pop-ups and Ads
Pop-ups and ads can be annoying for all website visitors, but they're especially frustrating on mobile devices, where they can block content or interrupt the user experience. If you must include pop-ups or ads on your site, make sure they are small and non-intrusive, so they don't interfere with the user's ability to view and interact with your content.
10. Optimize Your Videos
Videos are another important part of many websites, but they can cause problems for mobile users. Large videos can take a long time to load on a mobile device and consume a lot of data if the user is not on a Wi-Fi connection. To ensure that your videos don't cause problems for mobile visitors, optimize them before you upload them to your site. You should also consider using HTML5 video instead of Flash video, as HTML5 video is more compatible with mobile devices.