Optimizing Your SaaS Website to Increase Conversions

Is your SaaS website optimized for relevant keywords to be found by your target audience? Find out how to optimize your site and increase your conversions below.

Rhami Aboud
About the Author
Rhami Aboud
Founder at Arch Co. Web Design

Rhami Aboud, the founder of Arch Web Design, has actively partnered with over 200+ SaaS companies, enabling them to convert traffic into leads, drive revenue growth, and benefit from his expert sales advice.

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Since your website is one of the main portals where you conduct business and marketing, you have to make sure it’s operating at its best. That includes keeping it updated and optimized. 

Is your SaaS website optimized sufficiently for relevant keywords other than your name to be found by your target audience? Find out how to optimize your site and increase your conversions in this article.

Focus on Your Page Titles and Meta Descriptions

The title of your page tells both search engines and people what your site is about. It’s how you appear on Google’s SERP after a search. This should be clear about what you do, and it should use relevant keywords to rank for something other than your brand name.

The most effective approach to achieve this is to optimize for a word or description that ideal users will use when looking for a solution like yours. The search term you choose should reflect the needs of a user who is most likely to make a purchase.

Ensure Your Website Is Secure

Seeing that message asking if visitors want to continue to a particular site because it isn’t secure is one of the biggest turnoffs. This informs potential customers that their data or information is not secure on your site. Nobody wants to start doing business with you if their data isn’t safe.

Aside from being a turnoff to potential customers, Google advises against it because a secure site (HTTPS) is a ranking criterion that favours a secure site over a non-secure one (HTTP).

Create Well-Thought-Out, Targeted Headlines

If you’re going to meet with investors, you’ll want to look your best and be well-prepared because good first impressions are vital.

Your headline is the first impression many of your customers/prospects get of you. Given that you only have 50 milliseconds to make an impact on your website visitors, your headline is crucial for both conversions and SEO.

The headline is where visitors learn about who you are, how you can assist them, and why they should read on or sign up for a free trial. Create a user persona before you start writing your headline to help you understand your ideal user. Detail what stage of awareness they’re in and the terms they use to describe their problems and desired results.

Provide Service Demos Using Videos and Images

Users want to see how your product works in action. They want to know how simple or complicated it is, how it works, and so on. Prospects want to view product samples before signing up, so provide them.

Images that are relevant to both your product and the user should be used. A screenshot of the product might not be too useful in itself because the user might not be able to tell what it does and how it can help them with their problem.

Direct Your Visitors on Where to Go with Compelling CTAs

An excellent homepage should be simple to use. It shouldn't let visitors roam aimlessly, but rather present them with useful information and direct them to take positive action with your product. 

Effective calls-to-action (CTAs) are required to get people to move down your funnel. The CTA should be displayed appropriately on the homepage, whether it leads to a "Free Trial" or "Request a Demo," among others. 

Steer Clear of Overloading Visitors with Features

Users look at each plan's features when comparing different pricing options for a product. Most visitors can choose a pricing plan depending on a few essential features. 

You’ll just confuse your users when you present a long list of features that are shared by all of your pricing levels.

Let Your Potential Customers Choose a Plan

Visitors should be able to choose a buying plan right away when they arrive at your pricing page. You should properly segregate your price options so that each visitor only sees one plan that fits their needs. 

It's helpful if your pricing page suggests the plan that's right for your visitors.

An example of this is Mailchimp. The platform has an interactive pricing page that suggests a pricing plan to visitors. The number of subscribers a visitor has or expects to have is used to make the recommendation.

If your SaaS offering is complicated, with several products and features, selecting a pricing plan will no longer be based on a single measure. You might try selling product modules separately as well as an all-in-one package.

Present a Proud List of Big Customers and Number of Users

Present a list of the best brands from your consumer base to show your potential customers that they will be in excellent company if they choose your product. 

It's also a good idea to brag a little on your homepage and place a counter if you have tons of active users or customers.

Feature Testimonials

Who would you trust more: a firm talking about its own product or a person you know who enjoys it? The majority will choose the latter. They feel that people like them will have an unbiased evaluation of the product and show genuine gratitude. 

Adding testimonials from well-known brands/persons to your homepage will increase the credibility of your service.

Highlight Success Stories

Large-scale business prospects respond well to success stories. Visitors can see real-life examples of when a product can help them accomplish something better through success stories. 

They assist visitors in visualizing the product's position in their own business strategy.

Have a Dedicated FAQ Section

Prepare for any inquiries visitors may have concerning your pricing plans, and respond to them when they arise. On your pricing page, provide a tiny FAQs section with a link to a separate FAQs page.


Make it simple for visitors to understand and find other pages on your site that they might be interested in. Avoid large lists that could be overpowering by making it as clear as possible where a click on a tab or button will take them. 

This is all part of creating an excellent user experience on your website that will encourage visitors to check out your products or services.

Arch Web Design provides web development services and so much more! We create excellent, high-converting websites for SaaS companies using Webflow. Contact us today to set up a consultation.

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