Being in the SaaS industry involves more than just creating a game-changing software or app. After working tirelessly to bring your product to life, you need to sell it. Unfortunately, let’s face it: many tech founders aren’t great at marketing.
If this dilemma sounds familiar, don’t worry. Despite the lack of experience and knowledge in marketing, you can still take your business to the next level and get more qualified leads. Here are some SaaS lead conversion tactics to try:
Create Instant Demos
Offering instant demos is key to generating leads and boosting lead conversions. Doing this gives you the opportunity to showcase how your app or software works, provide better customer service and respond to queries quickly.
While creating instant demos sounds complicated, it is actually easy. You also don’t require any fancy equipment. All you need is reliable screen-sharing software so you can share your screen with your leads and upload demo videos to the software.
Upgrade Your Content in Lead Generation Funnel
Using bold advertising can backfire since ads that tend to be extremely pushy can annoy prospects. It sounds like people hate getting sold to. However, they may actually be more willing to buy your SaaS product if you provide them with the solution they need to solve their problem. Do this by offering valuable content.
Your blog can be an important resource for your prospects. Another way to get leads to be more interested in what you offer is to provide them with content in exchange for their email. After knowing and understanding their problem, your content, along with your product, can serve as a solution.
Add Chatbots to Your Website
A chatbot is an excellent addition to your website. Using pre-prepared answers and solutions, you offer better customer support by streamlining the sales process. As a result, you generate better quality leads. Additionally, you save more time since you don’t need to be online 24/7 to respond to frequently asked questions.
Use a Strategic Web Design
Your web design plays an important role in the performance and overall success of your website. For this reason, it must be intuitive and well-thought-out to ensure you deliver a seamless user experience.
When working with a web design agency, ask them if they use Webflow. This tool features live prototyping that lets you experience the website before it becomes live. It is way better than simply looking at a static, two-dimensional mockup that leaves out the interactive elements.
Get Leads through Customers
A minimal marketing budget should not hinder your business from getting quality leads. By implementing a referral program, you use the power of word-of-mouth marketing to your advantage. Instead of discounts, consider offering the premium features of your product for free when creating a referral system to make your referral program more enticing to prospects.