The number of Software as a Service (SaaS) companies have been on a steady rise over the past couple of years. However, although SaaS companies have become one of the best at handling various business functions, it doesn’t mean that your company will automatically benefit from the immense growth in the market!
When it comes to growing your customer base and generating profit, you have to bank on your website. Your website is one of the most critical digital assets—excellent web design and development can effectively increase your SaaS conversions.
Here are a few design tips in creating your SaaS website:
1. Define Your Target Audience
Value is crucial—by providing something valuable to your website’s users, they’ll be willing to share their information with you. Eventually, you’ll be able to convert them into quality leads!
However, for your website to have a higher conversion rate, you have to offer something valuable. So, how do you create value?
Defining the target audience is key to providing a compelling offer! Of course, your website should be stylish, but most importantly, it has to be convenient and helpful. By figuring out details about your target audience, you can attract potential customers and make them realize how good your product or service is.
Free trials are among the best ways SaaS companies can appeal to their users, but you can use other offer formats. Make sure to consider their stage in the buyer’s journey and what they’ll benefit from so that you can create an offer they can’t refuse.
2. Use a Headline
The first few words your visitors will see on your website will significantly impact the impression they make about your brand! With the right tone, structure, and length, your headline has the potential to catch your target audience’s attention and encourage them to learn more about your product.
Your website’s headline must be concise, compelling, and easy to read—no one will spend a few minutes reading about what you have to say, so it’s crucial to convey your brand’s central message. A great headline should promote the product in a way that appeals to your ideal buyer persona.
3. Tell a Story
Facts and statistics are essential when selling your product, but data won’t engage your website’s visitors or yield high conversion rates.
Your story should be at the forefront of your website design! Your visitors are exploring your website to learn more about you—with creative storytelling, you can greatly influence how your target audience identifies with your brand.
Dry, basic information is only going to overwhelm and bore your visitors, nothing else. If you want to connect with potential customers on a deeper level, share your goods and services through exciting stories and genuine testimonials. Don’t be afraid to show humanity and transparency!