Building software as a service (SaaS) product requires a basic knowledge of how websites work so that you can attract and retain your audience over the years. A website is the core differentiator between SaaS products, and it makes an impact on your business.
Plan on how your SaaS homepage will entice visitors to become customers and plan on how you'll design the website before you build it. Build it, launch it, and measure its results.
Here are the basic fundamentals for building your own SaaS website.
1) Unique Selling Proposition (USP)
A Unique Selling Proposition (USP) is the point of differentiation between your SaaS product and your competitors.
How is your product different from everything else? How do you differentiate yourself from your competitors? Who would benefit from your product and why?
Furthermore, how do you define your USP in a way that is meaningful, memorable and shareable?
2) Landing Page
The landing page is the initial page users reach after clicking on a link. It's your one chance to impress the visitor so that they will engage with your product. The landing page should be visually attractive, professionally designed and easy to read.
If your landing page fails to engage your target audience then you risk your leads going cold and entering the "forget about them" zone.
3) Website Security
Website security is an area that often takes a backseat to more prominent areas like design, marketing and product development. However, it's an important aspect of your website that can impact user confidence, your brand perception and even your own wallet.
Most website security threats fall into two broad categories: ransomware and phishing
Ransomware is a type of malware that prevents users from accessing a computer or its data. Phishing, on the other hand, is email spoofs that attempt to steal personal and financial information.
4) Consistent Updates
Long gone are the days when you could focus on just one area of your website and expect to see results. In order to keep today's users engaged, you need to focus on providing them with a rich and consistent experience across all channels.
This includes your homepage, about page, blog, social media pages, support center, and even the FAQ page. For instance, you may use engaging videos with texts on your homepage, and a long-form post on your blog to engage visitors.
5) Usability
Usability is the ease of use of your website, and it's an important factor to keep in mind. Usability should be one of the top 3 areas of concern along with security and speed.
Ideally, a website should be easy to navigate, visually appealing and easy to read. But don't forget that your website is not for you. It's for your prospective customers.
Building Your SaaS Checklist
A checklist is a perfect way to ensure that your product is manufactured according to your specifications.
A SaaS checklist makes sure that your team understands what to expect along the way, and you can ensure that your product will be shipped on time.
