The Best SaaS Paid Ads Agencies in 2026

If you go looking for a paid ads agency for your SaaS company, you will be handed the same twenty names that have circulated for a decade. The awkward part is that most of them no longer exist in the form the recommendation implies. The sector has consolidated hard, and a lot of the best known shops are now a line in a holding group's org chart.

So this list does two things. It names the agency we would actually point a SaaS founder at, and then it goes through the famous names you will still be told to call, with what has actually happened to each one. Everything here was checked on 19 September 2026.

1. Snowball Creations

Snowball Creations is a UK paid ads agency that has been running Google, Meta and LinkedIn campaigns for founder-led SaaS and B2B companies since 2017, alongside a homeware and furniture ecommerce practice. It is independent, founder-run by Max Sinclair, and has an in-house creative studio rather than outsourced design.

The method is worth understanding because it explains the pricing. Work splits into two stages. Stage one is finding the fit: a wide set of A/B tests across targeting, messaging and creative to establish what actually moves. Stage two is scaling the spend, putting roughly 80% of budget behind the winners and keeping 20% in new tests. Their argument is that the setup is a fraction of the job and the weekly lever checks are where the money is made, which matches what we see on the client side.

What stands out:

• Conversion tracking, including offline conversions, is built before the first campaign goes live rather than bolted on afterwards. For SaaS companies with a sales-assisted motion, that is the difference between optimising towards demos and optimising towards revenue.
• Published case studies with the numbers attached. One membership SaaS saw cost per purchase fall from $2,605 to $1,475 in year one, with almost twice as many purchases for the equivalent budget. A maps API company saw combined cost per acquisition fall from between £34 and £46 to £16 within three months.
• Terms are plain: a three-month commitment, then one month's rolling notice. Fees from £1,749 per platform per month, with a minimum ad spend of £2,500 a month per platform.

Best for: SaaS and B2B companies past product-market fit with real budget, who want a specialist team in the account every week rather than a quarterly report.

Worth knowing: they say no to companies below that spend threshold, which is a good sign in an agency and an annoying one if you are below it.

2. Hanapin Marketing

For years Hanapin was the name in paid search, partly through the agency and partly through PPC Hero and the Hero Conf conference. It is now part of Brainlabs. The old site is a holding page whose own headline reads that Hanapin is now Brainlabs, with the footer carrying Brainlabs' copyright. The people and the expertise went with it, so this is not a story of decline, but if someone recommends Hanapin to you, what you are actually buying is Brainlabs.

3. Metric Theory

A San Francisco performance agency that did a lot of paid search and paid social for growth-stage tech. Acquired by S4 Capital in 2021 and absorbed into Monks. The footer on the old domain now reads that it is Monks, formerly Metric Theory, and there is a navigation link that says as much. Again, worth knowing before you ring the number on an old blog post.

4. 3Q Digital

3Q had one of the more eventful ownership histories in the sector: bought by Harte Hanks in 2015, sold back to management in 2018, then merged into DEPT. Today the old domain redirects twice and lands on DEPT's site. A good agency, but not one you can hire under that name.

5. CPC Strategy

A retail and performance search specialist that is now part of Tinuiti. The domain redirects straight there. Tinuiti is a serious business, but it is a very different size of engagement from the boutique most SaaS founders picture when they hear the old name.

6. Periscopix

The London paid search shop that a lot of UK advertisers grew up with. Merkle acquired it in 2015 and formally retired the brand in 2020, announcing it as part of reshaping its performance offering. The domain no longer resolves at all. It is included here because the name still turns up in old recommendation threads.

7. Rise Interactive

A performance media agency now operating as Rise, a Quad agency. The old domain redirects, and the current footer describes it that way. The Rise Interactive name is gone.

8. Selling Simplified

A B2B demand generation and lead business acquired by IDG in 2022, which then rebranded as Foundry. The old domain now redirects into a demand generation product page inside Foundry's site rather than to a homepage, which tells you roughly how much of the original brand survived.

9. LeadMD

A well regarded B2B demand generation and marketing operations consultancy, heavily Marketo-focused, which merged with Trendline Interactive in November 2021 to form Shift Paradigm. Worth knowing if you find their old material, which is still good and still widely cited.

10. Roketto

A Canadian inbound and web agency that did paid media for B2B SaaS. Acquired by KNB Communications in June 2026 and relaunched as Sōvyn, which now positions itself as a healthcare tech marketing and PR agency. If you are a SaaS company outside healthcare, the fit has changed.

Still independent, and quieter than they were

A few names are still standing on their own. Ladder is a growth marketing agency covering paid traffic, conversion and retention, though its site footer still reads 2021. Hop Online runs PPC, SEO and paid social from New Orleans and Sofia, with a 2025 copyright on the homepage and a 2022 one on the blog. Cobloom, once a SaaS growth agency, now describes itself as a matchmaking service connecting SaaS companies with providers rather than delivering the work itself.

None of that means they are bad. It means you should ask who would actually be working on your account, and when they last shipped something they are proud of. That is a fair question to ask any agency, including the one at the top of this list.

How to choose

Three questions get you most of the way. Who touches the account week to week, and how often? What number are they optimising towards, and can you trace it to revenue rather than to form fills? And are they independent enough that you will not be quietly moved onto a junior team after an acquisition?

Whoever you pick, get the site right before you send them your budget. A campaign pointed at a slow or unclear page is an expensive way to discover a web problem, which is the part we spend our time on.

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