Conversion rates measure the percentage of website visitors who take a desired action, like making a purchase or subscribing to a newsletter. High conversion rates show effective marketing efforts, while low rates suggest improvements are needed.

To optimize conversion rates, focus on user-friendly website design, compelling content, and clear call-to-action buttons. A/B testing can identify the most effective elements. Ensure your website loads quickly to improve user experience.

Analyzing data and user behavior helps make data-driven decisions for ongoing optimization. By improving conversion rates, businesses can enhance marketing effectiveness, generate more leads, and drive growth.