If you’re a SaaS company (Software as a Service), you probably already have an amazing product that is helping many businesses. You are also probably making more money now than when you first started out. The only thing missing is a website! There are plenty of things to consider when building a SaaS website, which is why you need to hire an experienced web design company. Here are some things your SaaS website should have:
1. Responsive Design
Mobile devices are currently responsible for over half of the traffic to websites. That is an amazing statistic. That is also why when you hire a web design company, they will want to make sure your website is mobile-friendly. Without a mobile-friendly website, you could be costing yourself potential clients.
2. Clear Free Trial
As a SaaS business, it’s important to find a way to get your potential customers to request a free trial. That is why you need a user-friendly sign-up process that allows visitors to request a trial quickly and easily.
3. Effective Search Engine Optimization (SEO)
SEO is important for all businesses. When you are a SaaS business, SEO is even more important. One of the best aspects of being a SaaS business is that every customer is revenue. If your website is not search engine-friendly and can’t be found online, it will be impossible for people to find you.
4. Have Unique Selling Propositions (USP)
When you are a SaaS business, it is critical to have something that sets you apart from your competitors. You should have an amazing USP. Ideally, this USP is clear and compelling. If you have an unclear or uninspiring USP, you just cost yourself a new client.
5. Add Social Proof
Social proof is the perceived idea that you are legitimate and authoritative. It is critical for a SaaS business because it can help convince a new client to sign up for a free trial. If you add social proof to your website, you will be able to increase the number of trial sign-ups.
6. Have Feature Comparisons
As a SaaS business, you will have a lot of features. You need to highlight these features in a way that allows potential clients to understand what you do better than your competitors. If you can’t do this and show them exactly how using your software will have a more significant impact on them, then you might have lost a client.
When you have a feature comparison section on your website, you will be able to show prospective customers the benefits of your service.
7. Consider Adding Video
Having an awesome video is a great way to get potential customers to request a free trial. If you have an awesome video showing your software in action, you can convince new customers to try your product.
