Designing your site with search engine optimization (SEO) in mind so customers can easily find you online. Below, we share more details about these practices and provide other tips for building a website for steady business growth.
What Your Website Needs to be Doing:
1. Integrating Your CRM and ERP Systems
If you want your website to work for your business, it's essential to integrate your CRM and ERP systems. Your CRM system stores customer data like contact information and purchase history, while your ERP system manages inventory and orders.
By integrating these two systems, you can more easily keep track of customers and their orders so that you can provide them with the best possible service. And when customers are happy, they're more likely to return to your website — and recommend you to others.
2. Unleashing BPM
Business process management (BPM) is a critical tool for aligning your website with your target audience's expectations and needs. BPM also helps you streamline your processes and make sure that your website is meeting your customers' needs.
For example, if you notice many customers requesting a specific product or service, BPM can help you add that product or service to your website. This will make it easier for customers to find what they're looking for, and it will help you meet their needs more effectively.
3. Making Your Website SEO-Friendly
SEO is all about ensuring your website appears as high as possible in search results. The higher your website appears on search engine results pages (SERPS), the more likely customers will find you and the more traffic you'll get to your site.
There are many ways to improve your SEO, but one of the easiest is to use the Google keyword planner tool. This tool allows you to research which keywords are most popular with searchers so you can include them on your website. Injecting popular keywords in your blogs, landing pages, and other content will help your site appear higher in search results, facilitating more traffic, leads, and conversions.
4. Creating Attention-Grabbing Visuals
In addition to making sure your website is easy to find and use, it's also essential to ensure it's visually appealing. One way to do this is by using an online banner maker to create attention-grabbing banners for your website and social media pages. By using visuals like banners, you can make sure that potential customers are drawn in by your site. Then, they'll be more likely to stick around and learn more about what you have to offer.
5. Hire Experts
Building a website is a daunting task, especially if you have limited experience. Working with professionals can save you ample time, stress, and money in the long run.
A good design agency will have the experience and expertise to help you create a site that is both visually appealing and SEO-friendly. They will also be able to help you integrate your CRM and ERP systems so that your website works seamlessly with your other business tools.
When choosing a web design agency, it's essential to do your research. Read reviews and compare prices before making a decision. And ask the agency questions about their experience and process to ensure they’re a good fit for your business. Connect with Arch Web Design today!