Unlike more competitive niches, such as pay-per-click (PPC) and lead generation, SaaS has only a thin line separating winners from losers. High-quality content marketing is no longer optional; it's a necessity. In the early days of link building, everyone with even a mediocre piece of content could attract backlinks from places like Wikipedia and other free directory sites. Content quality is the most crucial factor in generating links for your site.
1. Creating Corporate Profiles and a Company Blog
A company blog that provides your customers with information about your industry, website, and service is a workhorse. It builds a company's credibility and establishes the brand's voice. After creating your blog, you have to spread the word about it. One of the most effective ways is to create a corporate profile on LinkedIn, Crunchbase, and Wikipedia.
These sites allow you to include links to your blog. You can also write some guest posts on similar sites, where you can link to your company blog or website. But make sure you don't overdo it. You can't expect to generate backlinks with generic articles on unrelated topics. However, guest blogging will also get you organic traffic and backlinks. Use the anchor text correctly, and you'll benefit from the use of quality content by bloggers.
2. Writing Quality Content You Can Backlink to
SEO has become a business itself, and the content game is real. Some companies focus solely on writing SEO articles, and that's how they make money. These companies know how to play the technical content game, and they're selling their knowledge to companies.
If you want to succeed in SaaS content marketing, you have to start by creating a compelling, relevant, and valuable content piece yourself. The truth is that you can't always write these pieces yourself, but you have to oversee the process and make sure the outcome is a quality piece of content. If your content strategy is only based on writing blog posts and press releases, you can forget about an effective traffic and conversion strategy.
3. Investing Time in Guest Posting
Once you've established a base of quality content on your own sites, you can start looking at guest posting. Now, you can expect the content to get links, which will help you build a relevant backlink profile. Your guest posting traffic will also bring in potential customers and clients.
Some people say that guest posting is dead. We can't agree more. The people who don't understand SEO think this, but you don't have to fall into this trap. Modern SEO is all about building quality content, and guest posting is a powerful way to do this.
4. Making Compelling, Persuasive Infographics
Even though infographics are a tried and true content strategy, they can still be effective in your SaaS content marketing efforts. According to this HubSpot survey, infographics get shared 4,600% more than other types of content.
But don't expect to generate links just from a well-made infographic. It has to have valuable information. Also, when you're ready to publish it, you have to share it on social media. This is how you'll get shares, comments, and backlinks.
Your content strategy has to be based on quality, and you have to create backlinks to your content manually. You can't expect to get a lot of backlinks with just one piece of content. Google is too smart for that. You have to build your foundation with great content, and only then can you look for other types of content.
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