The uncertain economic situation compels entrepreneurs to rethink their business strategies. In the past, you may have profited from merely relying on pedestrian walk-ins. But the growth of e-commerce has forced you to consider online shoppers.
With that said, you may have to migrate to SaaS. Doing this will help your integration of e-commerce into your business strategy. But you might be wondering if the effort (and the cost) is worth it, especially since it might entail asking for the professional help of a website building company.
If you are not sure if the shift is worth it, you should pay attention to this article. It will help you understand that migrating to SaaS is essential to your company’s survival in the new global economy. It may even aid your growth, so stay tuned.
An Excellent Example
You probably heard of Adobe. It is a company known for photo and graphics editing software. Although they were already a successful licensed company, its management decided to go completely cloud-based in 2012. Instead of paying a one-time fee, Adobe’s customers now have to pay a monthly fee.
Your concern about this scenario is that Adobe is a global brand while your business merely caters to people (or companies) within your neighborhood. We must point out to our previous statement that people are now leaning towards online shopping. The opportunity cost is too enormous for you to ignore SaaS migration.
Your other issue might be the cost of maintaining the services of a website building company. You must bear in mind that you need their help to continually update your company website to cater to the needs of your customers. It seems a fair bargain.
Mobile Device Traffic
Another reason why you need the help of a website building company is that they can guarantee that your web design will respond to every screen size. Take note that this is an SEO prerequisite for website ranking. More importantly, more than half of the online traffic comes from mobile devices.
Remember that technological advancement and accessibility made it possible for people to access information anytime and anywhere. This convenience is the primary reason why more than half of the online traffic comes from mobile devices.
Allowing a reputable website building company to continuously update your website would ensure that it remains responsive. Let us say that a customer places an order with your company through her mobile phone. If she can easily do this task without any lag, she will surely come back.
Responsive Designs Costs Less Than Mobile-Only Web Designs
It sounds like your main concern is the cost associated with hiring a website building company. If they ensure that your website remains responsive even if viewed on a mobile phone, this will be cheaper compared to creating a separate website for the desktop and for the mobile device.
In the past, when people were not so active on their mobile devices, entrepreneurs would ask website developers to create a different design for desktop and mobile devices. Doing this will be costly. Not to mention, there is an obvious gap between the two designs.